Elevating Marketing Innovation
Novotel Manila Araneta City proudly takes home the title of Midscale Hotel of the Year – Philippines at the prestigious TDM Travel Trade Excellence Awards 2024 – Asia. This accolade celebrates the hotel’s innovative creation of My Novotel Manila Boutique, a cutting-edge digital platform that seamlessly integrates e-commerce with its service offerings.
As the flagship Novotel property in the Philippines, Novotel Manila Araneta City envisions transcending traditional hospitality by expanding its services beyond the physical confines of the hotel. With My Novotel Manila Boutique, the hotel is redefining convenience and accessibility, offering tailored solutions for the evolving needs of modern travelers.
Developed in collaboration with a digital cluster team in Bangkok during the pandemic-driven shift to digital, My Novotel Manila Boutique enables the hotel to reach guests wherever they are. The platform provides effortless access to exclusive offers, staycation packages, and unique perks, all through a user-friendly and secure online interface.
“With its intuitive design, My Novotel Manila Boutique empowers our future guests to tailor their experience with bespoke offers that suit their unique preferences. From exclusive accommodation packages to perks like cinema and concert tickets, dining credits, buffet deals, spa treatments, and wellness services, the platform offers an unparalleled range of options for an exceptional stay” says Novotel Manila’s Hotel Manager, Darwin Labayandoy.
Its TakeMeOut food delivery service showcases culinary delights from the hotel’s renowned kitchens, complemented by indulgent desserts from the Indulge line. The platform also supports event planning, making it easy for guests to organize intimate gatherings, weddings, and special occasions.
To enhance the guest experience, the platform integrates seamlessly with the Accor Live Limitless (ALL) loyalty programme, offering members exclusive rewards, benefits, and access to special events.
With secure payment gateways and strict data protection measures compliant with the latest privacy laws, the platform ensures peace of mind for its users. Moreover, Novotel Manila’s marketing team has optimized digital engagement through targeted online advertising and innovative content strategies, delivering a guest experience that mirrors the hotel’s in-person hospitality.
Through innovation, digital transformation, and a guest-centric approach, Novotel Manila Araneta City continues to set a benchmark in the midscale hotel sector, demonstrating the importance of evolving with both guest expectations and technological advancements.
Novotel Manila Araneta City, together with ibis Styles Hotel, kicked off the year with an impressive streak of achievements, including being crowned champions at the Accor Asia Awards for Novotel Manila as the Best F&B Performer in the region. They also earned the prestigious LISTeN Program Award for their Reservations team, secured multiple medals at the Philippine Culinary Cup, received recognition at the Asia’s Best Employer Brand Awards, and celebrated the Exemplary Leader Award presented to its very own General Manager, the very first woman and Filipino leader of Accor in the Philippines, Maria Manlulu-Garcia by the esteemed Dr. Tarita Shankar. The said milestones solidify the hotel’s position as a trailblazer in the Philippine hospitality landscape, inspiring future innovations in the midscale hotel segment.
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